Sony also sees its sixth Spider- Man in that range, with $1. M. Homecoming represents a huge rebound for Sony since the 2.

Tom Rothman since being promoted to Sony Pictures Entertainment’s Motion Picture Group Chairman more than two years ago. Consider the feat that Sony and Marvel have accomplished here with Homecoming: Few – if any – franchises within a seven- year span are rebooted three times with different stars and reach these B. O. Could you imagine if this was done with Iron Man?

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In the middle of a franchise- fatigued summer, here’s a movie that bucks the trend: Completely fresh, and a superhero movie like no other in its John Hughes homage. Sony’s reboot here is reminiscent of what the studio did with Bond in its Daniel Craig- Casino Royale makeover in that it takes the franchise back to its roots. In the books, Bond is a gritty guy, and in the comics, Peter Parker is a wide- eyed teenager.

Sony“This is a triumphant return of Spider- Man, it’s one of the best- reviewed superhero movies of all- time and an incredible win for Sony and Marvel,” beamed Josh Greenstein, Sony’s president of worldwide marketing and distribution this morning. There was always the notion that this Spider- Man would skew younger and Com.

Score/Screen Engine’s Post. Trak supports that showing 4. Since Friday, the under 2. Homecoming after guys under 2. Quite often studio marketing chiefs refer to older teens and young twentysomethings as the “lost generation” — a reliable moviegoing demographic in the 1. You. Tube and Netflix distractions. Sony conquered that hurdle by marketing Homecoming to millions of young males around the world on Playstation with the pic’s opening sequence “A Film by Peter Parker.” That clip showed the over- excited young lad shooting his Civil War adventures with the Avengers on his cell phone.

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Rolling out the marketing for Homecoming was critical, and being woven into the greater MCU was key. Again, this all began at Cinema. Con last year when Disney/Marvel’s Captain America: Civil War introduced Tom Holland’s Spider- Man as a member of the Avengers team. We further detail the marketing below and Sony’s $1.

M+ promotional partnerships here. Among those titles produced by the Kevin Feige- led Marvel Cinematic Universe, Homecoming. M) and Iron Man 2 ($1. M). Compared to its $5.

Find the best Holiday and Christmas movies in Fandango’s Winter Movie Guide. Get ready for the holidays with movie times, trailers, photos & more at Fandango. Final Writethru, Monday: Late last night we saw that the Hugh Jackman movie was on track for an $87.56M opening after a Sunday that was off 26% from Saturday’s $31. Directed by John Cassavetes. With Gena Rowlands, John Cassavetes, Ben Gazzara, Joan Blondell. An actress suffers an emotional uproar in her personal life after a fan. If these trailers are any indication, 2017 is poised to be a pretay, pretay big year for movies. Here are the year's best previews for both movies coming soon to a. Last Updated: September 3, 2017. The 2017 movie release schedule is subject to change. Since 1999, Movie Insider has strived to provide the most up-to-date.

M Friday which was padded by $1. M Thursday previews, Homecoming. By comparison, Wonder Woman was - 8% on Saturday (and +2. The Dark Knight was - 2. Friday to Saturday (and - 2% in real comparative box office dollars). This is just the nature of these superhero movies when they open so big on Thursday and Friday: There’s a front- loaded flood of fanboys.

Rival analysts believe Homecoming will lead the July box office, easily surpassing $3. M in its domestic run. Whatever the marketplace lacks in August without a Guardians of the Galaxy, Suicide Squad or tentpole, July will prop up the summer with the combination of Homecoming, Baby Driver, 2. Century Fox’s War for The Planet of the Apes, Warner Bros.’ Dunkirk and Focus Features’ Atomic Blonde.

The industry thinks Homecoming can clear between $2. M- $3. 0M today. Overall total positive score is still a great 8. This indicates that Homecoming is playing beyond the hardcore cinema- going audience. Forty- nine percent of Homecoming. The third trailer for Homecoming on the Marvel channel clocked 3.

K views yesterday and that’s organic and exceptional. Even Zendaya with 4.

M Instagram and Robert Downey Jr. Cume to date is $6. M. Weekend box office for July 7- 9 as of Sunday morning according to studio estimates: 1). Spider- Man: Homecoming (SONY/MARVEL), 4,3. M Fri. Despicable Me 3 (UNI/ILL), 4,5. Midnight Sun (2017) Movie Divx there.

M Fri. Baby Driver (SONY), 3,2. M Fri. Transformers: The Last Knight (PAR), 3,2. M Fri. Cars 3 (DIS), 2,7. M Fri. The House (WB), 3,1. M Fri. 4. 7 Meters Down (ENT), 1,7.

K Fri. That’s easily the second- best stateside start for the webslinger superhero in his six- title canon. Homecoming. We originally saw it between $4. M- $4. 9M last night. Download Bad Moms (2016) Movie Hq here. Homecoming will rank under Spider- Man 3.

Given how young the movie skews (Cinema. Score showed 3. 1% under 1. Homecoming gets a huge boost from Saturday matinees. Typically, older- skewing male superhero movies are frontloaded, with Saturday taking a dip because Friday is padded with Thursday night preview figures.

Should Homecoming miss these projections today and wind up being the third- best domestic start for both Sony and Spider- Man, it’s still nothing to complain about. This is a phenomenal comeback for Sony and a long time coming, especially in the wake of the 2. Currently, Sony sees Homecoming coming in at $1.

M. Homecoming producer Amy Pascal left, Zendaya and Marvel Studios chief and producer Kevin Feige. Team with Disney’s Marvel and its chief Kevin Feige in the production process.

If you want to ensure your film is a success, then put it through the Marvel quality control process which pleases audiences and critics. Marvel will remain a partner on the next sequels of Homecoming, plus Spider- Man star Tom Holland will reprise his role in Disney’s Avengers: Infinity War series. Given the great start with Homecoming, Sony and Marvel should consider remaining creative partners on Spidey spinoff movies like Venom (Clarification: Homecoming isn’t a Disney/Sony financial co- production in the Titanic kind of way, rather strictly creative.

Sony’s partner LStar covered 2. M production cost along with Sony).

Rotten Tomatoes or franchise fatigue ruining your tentpole’s box office grosses? These are pains Marvel doesn’t suffer. On Friday, Homecoming earned a solid A Cinema.

Score, the best grade ever for a Spider- Man title (its previous highs being A- s for Spider- Man 1 & 2 and The Amazing Spider- Man) and the 1. A grade in the Feige- lead Marvel Cinematic Universe, the most recent one being for Guardians Of The Galaxy Vol. Jon Watts, the indie director of the horror film Clown and the Kevin Bacon crime thriller Cop Car, proves he can handle the big guns of a tentpole and deliver a blockbuster with Homecoming, much like Colin Trevorrow did in graduating from Safety Not Guaranteed to Jurassic World. Josh Greenstein, Sony’s president of worldwide marketing and distribution also gets credit here, not only for driving a campaign that maintained the goodwill established by Spider- Man.

Baby Driver slots third in its second weekend with $1. M, a 3. 7% dip, and a running total by Sunday of $5. M. Sony. In February 2. Marvel and Sony first announced they were collaborating on Homecoming. We hear that Feige and Pascal, when she was Sony chief, had talks as early as 2. Spider- Man film.

By June 2. 01. 5, Feige handpicked Holland as the title superhero and Watts as director with Rothman’s OK. The Sony chief previously worked with Bryan Singer on the X- Men films at 2. Century Fox and liked the idea of a new filmmaking voice on a superhero series. Holland was chosen from hundreds of actors around the globe who were taped.

The young British actor screen- tested twice: once with Iron Man star Robert Downey Jr, and a second time with Captain America star Chris Evans. Sony introduced Holland at last year’s Cinema. Con prior to the exhibitor screening of Captain America: Civil War, and from that point on, the 2. Next up, a month after starting production in Atlanta, the Homecoming cast and filmmakers gathered for a surprise panel at Comic- Con last July, where the first footage dropped. However, fans outside Hall H had to wait until December 8 for the official trailer, which debuted on Jimmy Kimmel Live marking Sony’s kickoff campaign for the film.

Homecoming turned into one of the most viewed superhero trailers of all time – propped by the main cast including Holland and Zendaya on their social pages – notching 2. Relish Mix measures the social media universe for Homecoming at 7.

M across Facebook, Twitter, Instagram and You. Tube views, and that doesn’t include the previous titles in the franchise. That figure easily outstrips the superhero tentpole SMU average of 4.