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Again. When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P& A, talent participations and other costs collide with box office grosses and ancillary revenues from VOD to DVD and TV. To get close to that mysterious end of the equation, Deadline is repeating our Most Valuable Blockbuster tournament, using data culled by seasoned and trusted sources. THE SECRET LIFE OF PETSUniversal/Illumination. THE FILMIf Chris Meledandri keeps this up, Deadline’s Most Valuable Blockbuster exercise might have to be coined the Meledandri Tournament. This is the second time one of his Universal- based Illumination Entertainment films has won this thing.
The first time was in 2. Despicable Me 2, and he came in second the following year with Minions. This one was the fresh IP launch The Secret Life Of Pets. The film, about the misadventures of a group of house pets who get together when their owners are at work, brought Meledandri back with Chris Renaud, the director who helmed the first two installments of Despicable Me, and Cinco Paul and Ken Daurio, who wrote those films and co- wrote this one with Brian Lynch. Also back was Meledandri’s Despicable Me producing partner, Janet Healy.
These were all relationships Meledandri forged while running Fox Animation. Man, how did that studio ever let him get away? The film featured a voice cast that included Kevin Hart, Dana Carvey, Louis C. K., Eric Stonestreet, Steve Coogan, Albert Brooks, Jenny Slate, Hannibal Buress and Ellie Kemper. Here’s how the financials look.
THE BOX SCOREHere are the costs and revenues as our experts see them: THE BOTTOM LINEIllumination. The film opened July 8 and won the weekend with a $1. Ghostbusters the weekend following. The Secret Life Of Pets generated $3. China, for an $8.
How does that put it higher in profit than the handful of films that crossed the billion- dollar gross mark? According to our experts, Illumination’s secret sauce is its ability to generate quality family fare at a reasonable price point. Its total revenues were $6. That included a reasonable $4. Participations and Residuals and Off- the- Tops.
That leaves a net profit for Universal that is $3. Cash on Cash Return of 2. Download Baahubali 2 (2017) Movies more.
That made The Secret Life Of Pets the only film to cross beyond the 2 threshold in that all important figure that tells Revenue against Cost. So according to our experts, that puts an Illumination once again atop the pile for most profitable film of 2. This was a year in which Illumination stretched its output to two films, and the company wasn’t overmatched as both this film and Sing made the most profitable films list.
Pets is also grooming a sequel. Tomorrow, the tournament will end with a look at all 2.